No. Cliftel charges flat monthly management fees — not a percentage of your ad spend. That model creates a conflict of interest where most agencies are incentivized to spend more, not perform better. Our incentive is your ROAS.

We produce static ads, animated graphics, short-form video edits, carousels, and UGC-style content. We brief, source, and manage UGC creators on Scale and above. All creative is built specifically for the placement and audience, not repurposed from your brand deck.

Cliftel has driven results across DTC e-commerce, SaaS, fintech, health & wellness, fashion, and B2B. Our approach is data-first so we adapt to your business model but early stage DTC and SMBs are where we've built the deepest playbooks.

Always. We work inside your ad accounts. And we never create shadow accounts or hold your data hostage. You retain full ownership of all accounts, audiences, pixels, and creative assets at all times, before, during, and after our engagement.

We ask for an initial 3-month commitment which the minimum time needed to exit algorithm learning phases and reach meaningful data volume. After that, you're month-to-month. 94% of clients who reach month 3 stay long-term.

While we have expertise across most social media platforms, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.

Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where Cliftel’s social media experts can help!

LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.

The key difference between paid and organic social advertising boils down to budget and control. Paid social lets you sponsor posts with a set budget to precisely target specific audiences through smart segmentation. Organic posts, by contrast, rely on natural reach without any spend or targeting options, so they show up wherever the algorithm decides.