LinkedIn Marketing That Generates B2B Pipeline
Cliftel offers full-service LinkedIn marketing for B2B brands i.e from thought leadership and organic content to precision-targeted paid campaigns that fill your pipeline with real leads and decision-makers.
LinkedIn Ads
Thought Leadership
Sales Navigator
LinkedIn Live
Newsletters
Lead Magnets
/01
Reach Buyers at Peak Intent
Connect with customers bypassing traditional websites. Be the brand AI selects when they’re ready to buy.
/02
Outpace Your Competition
Get featured in AI-generated recommendations while competitors stay hidden in conventional search rankings.
/03
Establish Expert
Status
Position yourself as the go-to authority AI platforms cite when users ask questions in your industry.
/04
Stay Ahead of the
Curve
GEO keeps you visible where today’s customers actually search—through AI conversations, not outdated link lists.
Start Dominating AI Search Results
Book a free AEO audit. We’ll show you exactly where your brand appears — and doesn’t appear — across every major AI engine, and what it would take to own those answer spaces.
Discovery & Audit
We start by asking the most important question — is your brand showing up where it matters? We analyse your visibility across ChatGPT…
Content Architecture
The way AI processes information is different from how a person reads a page. We restructure your content from the ground up — using semantic clusters…..
Schema & Structure
Think of schema as giving AI a cheat sheet for your content. We implement the structured data signals that help AI engines understand your context…..
Authority Amplification
Think of schema as giving AI a cheat sheet for your content. We implement the structured data signals that help AI engines understand your context, establish your authority…..
Continuous Optimization
The digital landscape shifts constantly — and so do we. Our AI-driven system keeps monitoring your visibility around the clock, catching new opportunities before your competitors do…..
What’s Included In Cliftel’s AEO
Services?
We map every topic, question, and keyword in your space to build a clear roadmap for dominating AI visibility from every angle.
We map every topic, question, and keyword in your space to build a clear roadmap for dominating AI visibility from every angle.
We map every topic, question, and keyword in your space to build a clear roadmap for dominating AI visibility from every angle.
We map every topic, question, and keyword in your space to build a clear roadmap for dominating AI visibility from every angle.
Get A Free 30 Minute Linkedin Ads Growth Strategy Session
We are extremely selective about the clients that we work with. We only take on clients when we are confident we can deliver outstanding results. We’re either a good fit, or we’re not.
A snapshot of programs we’ve built for category leaders and category creators.
Built an AI-run SEO engine that 5x’d inbound demo requests.
Organic sessions
Pipeline / mo
Payback
Built an AI-run SEO engine that 5x’d inbound demo requests.
CAC
Pipeline / mo
Payback
Built an AI-run SEO engine that 5x’d inbound demo requests.
Organic sessions
Pipeline / mo
Payback
Founder, Sharma Digital
"The website they delivered wasn't just beautiful — it helped our conversion rate jump significantly."
Read case study ›
Marketing Head, Growth Labs
"Their strategy completely transformed the way our customers interact with our brand."
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Director, Chatterjee Digital
"The website they built isn't just beautiful — it converts. Our sales increased significantly within the first three months of launch."
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Founder, Kapoor Ventures
"They created ideas and built a brand identity so strong that it changed how our customers see us."
View case study ›
CEO, Verma Solutions
"The entire process was smooth, professional and focused on delivering measurable results for our business."
View case study ›
Get started without upfront costs. We focus on delivering value first, not charging you to begin.
From data and dashboards to creatives and campaigns—everything we build stays fully under your control.
Work with a focused team that understands your business, your market, and your growth goals—end to end.
LinkedIn Marketing Answered
LinkedIn has a minimum daily budget of $10, but we recommend a minimum of $3,000–$5,000/month in ad spend to generate enough data for meaningful optimisation. LinkedIn CPCs are higher than Meta or Google ($8–15 for B2B vs $1–3) but the quality of leads is dramatically better. We regularly see clients close $100K+ deals from LinkedIn-originated leads. We model the right budget based on your deal size, sales cycle, and revenue targets.
LinkedIn's CPCs are higher because the targeting precision and audience quality are unmatched for B2B. On Google, you pay for someone searching a keyword. On Meta, you pay for an estimated demographic. On LinkedIn, you pay to reach a specific VP of Engineering at a 500-person SaaS company. The cost is higher, but so is the deal size — LinkedIn is optimised for pipeline revenue, not volume. Our clients typically see a CPL 2–4× higher than Meta but a pipeline conversion rate 5–8× higher.
We set up LinkedIn's Insight Tag for website tracking, integrate with your CRM (HubSpot, Salesforce, Pipedrive) to track leads through to opportunities and closed-won deals, and attribute pipeline revenue back to specific LinkedIn campaigns. Our monthly reports include CPL, cost-per-opportunity, cost-per-closed-deal, and influenced pipeline revenue. We never report on clicks or impressions without tying them to revenue metrics.
Sponsored Content (single image, video, carousel) appears in the feed and drives traffic to your website or landing page. Lead Gen Forms are a format overlay that sits on top of any Sponsored Content — when users click, instead of going to your site, a pre-filled form opens with their LinkedIn profile data. Lead Gen Forms typically generate 5–10× more form completions than driving to a landing page, because the friction is almost zero. We use both strategically LGFs for top-funnel volume, & landing pages for higher-intent campaigns.
Yes. This is one of LinkedIn's most powerful and unique capabilities. You can upload a list of company names, and LinkedIn will match them to Company Pages, letting you target every employee (or just specific seniority levels and job titles) at those exact companies. This is the foundation of Account-Based Marketing on LinkedIn. We've run ABM campaigns targeting as few as 50 named accounts for enterprise clients and as many as 5,000 for mid-market campaigns.
Yes and we believe they're most effective when managed together. Organic content (thought leadership posts, company updates, newsletters) builds the brand authority that makes paid ads convert better. Audiences who've seen your organic content before encountering a paid ad convert at 2–3× the rate of cold audiences. On our Growth and Enterprise plans, we manage the full LinkedIn presence i.e organic content strategy, ghostwriting, company page, and paid campaigns as an integrated programme.
