August 20, 2024
August 20, 2024
Design / Ideas
Mikasa Doors
Mikasa Doors & Frames offers factory-finished, ready-to-install door sets designed to suit every room and application. Available in multiple configurations—including individual leaves, frames, and complete door sets—every component is engineered to work together seamlessly.
Each door set is certified for performance, delivering outstanding durability, reliability, and lifecycle resilience.
Mikasa’s products are created to provide a fully coordinated, fit-for-purpose solution, making them the ideal choice for anyone seeking premium-quality doors.
Mikasa Doors needed to improve lead quality, scale qualified opportunities and create a more reliable data foundation for performance marketing.
Mikasa Doors faced a growing influx of spam and bot-filled form submissions. These low-quality leads diluted the pipeline and interfered with campaign optimization, confusing the algorithms and reducing efficiency.
The team needed a structured approach to attract high-intent users—homeowners, contractors, and architects—to ensure that marketing efforts translated into actionable sales opportunities.
To support aggressive sales targets, Mikasa needed to significantly increase the number of qualified leads entering their funnel.
Before fully integrating HubSpot CRM, lead tracking and segmentation were inconsistent, making it challenging to analyze data and optimize campaigns.
We implemented Performance Max campaigns in a phased and controlled manner. By focusing on users who were renovating or constructing homes—and showing interest in premium home improvement solutions—we helped Google’s algorithm better understand Mikasa’s ideal customer profile. This approach allowed us to drive lower CPCs while maintaining strong conversion rates, helping us reach
Efficient CPAs as low as ₹1,200To reduce spam leads, honeypot fields and reCAPTCHA validation were incorporated into all inquiry forms.
We refined form fields to collect more specific and valuable information from users.
The enhanced landing pages contributed to higher conversion rates and better-quality submissions.
Frequent updates of customer lists allowed us to:
This ensured our targeting remained aligned with real-time buying patterns.
See how we turn ideas into measurable success for brands across industries.
Founder, Sharma Digital
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"They created ideas and built a brand identity so strong that it changed how our customers see us."
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