LinkedIn Marketing That Generates B2B Pipeline
Full-service LinkedIn marketing for B2B brands — from thought leadership and organic content to precision-targeted paid campaigns that fill your pipeline with real leads and decision-makers.
LinkedIn Is The Only Channel That Reaches The
Decision Maker
LinkedIn’s professional context is incomparable for B2B marketing. Users are in a buying mindset, not a scrolling mindset. They’re thinking about their business challenges — which makes them uniquely receptive to solutions that solve real business problems.
“LinkedIn generates 3× more B2B leads than any other social media platform. Our clients average 3.8× pipeline ROAS — because decision-makers are actually there, and actually receptive.”
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LinkedIn Ad Management
Cliftel offers full campaign management across Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. We focus on precision B2B targeting and daily optimization to drive quality pipeline, not just more leads.
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We write executive ghostposts, company page content, LinkedIn newsletters, and long-form articles that make your brand feel like the obvious expert in your space and help bring in qualified inbound leads.
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Full company page optimization, a consistent posting rhythm, follower growth strategy, showcase page setup, and employee advocacy programs that help boost your organic reach.
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Sales Navigator account mapping, ICP-based prospect lists, thoughtful connection request sequences, and social selling systems that fit seamlessly into your outbound sales process.
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Custom LinkedIn dashboards, content performance insights, follower growth reporting, competitor tracking, and monthly deep-dive reports connected to pipeline results.
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LinkedIn-native ABM campaigns built around your named accounts, using CRM-matched audiences, account-level targeting, multi-stakeholder engagement sequences, and deal-acceleration campaigns that move opportunities forward.
Sponsored Content
Message Ads
Lead Gen Form
Conversation Ads
Dynamic Ads
Document Ads
Get A Free 30 Minute Linkedin Ads Growth Strategy Session
We are extremely selective about the clients that we work with. We only take on clients when we are confident we can deliver outstanding results. We’re either a good fit, or we’re not.
Upload a list of specific companies, then narrow by size, industry, revenue, or growth rate. LinkedIn’s the only platform letting you hit 500 named accounts and reach every decision-maker inside them.
Pinpoint exact job titles like “Chief Financial Officer,” job functions (Finance, IT, Marketing), seniority (C-Suite, VP, Director, Manager), and years of experience. Reach only the people who can actually sign the check.
Hit specific professional skills from profiles, degrees, fields of study, or universities attended. Perfect for finding technically minded buyers or filtering by academic background in specialist industries.
Upload contact lists from your CRM, retarget site visitors, upload company lists, or expand with lookalike audiences. Our sharpest ABM weapon—delivering relevant ads directly to your exact prospect list on LinkedIn.
Reach members based on topics they engage with, LinkedIn groups they’re in, and professional characteristics. Stack it with company targeting for ultra-precise audiences that slash your cost per lead.
Clearpath Fintech
"We went from zero LinkedIn presence to $2.4M in qualified pipeline in our first quarter with Cliftel. The ABM campaign targeting our top 200 accounts changed the conversation entirely."
Read case study ›
Head of Demand Gen – Orbit Saas
" Our previous agency was generating leads at £480 each. Cliftel restructured our Lead Gen Form campaigns and we're now at £198 CPL with higher quality leads. The difference in pipeline conversion rate is remarkable."
View case study ›
Anago Cleaning Services
"The thought leadership content programme Cliftel built for our CEO generates more inbound pipeline than our entire outbound team. LinkedIn is now our primary B2B demand generation channel."
View case study ›Cliftel Delivers Content That Builds Authority & Pipeline
LinkedIn posts for your CEO, founders, and senior leaders—personal brand content that drives real organic reach, pulls in inbound leads, and builds authority without the need of paid campaigns
This is linkedIn’s top-performing organic format: swipeable carousels packed with proprietary data, industry insights, and actionable frameworks that position your brand as the go-to expert.
LinkedIn newsletters deliver straight to subscribers with native notifications—building your own engaged audience that lives outside the feed algorithm.
Upload videos directly (they get major boost), run LinkedIn Live for real-time engagement, and create event content that fills registrations and fuels your pipeline.
White papers, industry reports, ROI calculators, and playbooks shared through Document Ads and Lead Gen Forms—TOFU content that generates leads while positioning you as the industry thought leader.
B2B buyers want hard evidence before they sign. We create LinkedIn-optimized case studies, client success stories, and testimonials that speed up deals already in your pipeline.
LinkedIn has a minimum daily budget of $10, but we recommend a minimum of $3,000–$5,000/month in ad spend to generate enough data for meaningful optimisation. LinkedIn CPCs are higher than Meta or Google ($8–15 for B2B vs $1–3) but the quality of leads is dramatically better — we regularly see clients close $100K+ deals from LinkedIn-originated leads. We model the right budget based on your deal size, sales cycle, and revenue targets.
LinkedIn’s CPCs are higher because the targeting precision and audience quality are unmatched for B2B. On Google, you pay for someone searching a keyword. On Meta, you pay for an estimated demographic. On LinkedIn, you pay to reach a specific VP of Engineering at a 500-person SaaS company. The cost is higher, but so is the deal size — LinkedIn is optimised for pipeline revenue, not volume. Our clients typically see a CPL 2–4× higher than Meta but a pipeline conversion rate 5–8× higher.
We set up LinkedIn’s Insight Tag for website tracking, integrate with your CRM (HubSpot, Salesforce, Pipedrive) to track leads through to opportunities and closed-won deals, and attribute pipeline revenue back to specific LinkedIn campaigns. Our monthly reports include CPL, cost-per-opportunity, cost-per-closed-deal, and influenced pipeline revenue. We never report on clicks or impressions without tying them to revenue metrics.
Sponsored Content (single image, video, carousel) appears in the feed and drives traffic to your website or landing page. Lead Gen Forms are a format overlay that sits on top of any Sponsored Content — when users click, instead of going to your site, a pre-filled form opens with their LinkedIn profile data. Lead Gen Forms typically generate 5–10× more form completions than driving to a landing page, because the friction is almost zero. We use both strategically — LGFs for top-funnel volume, landing pages for higher-intent campaigns.
Yes — this is one of LinkedIn’s most powerful and unique capabilities. You can upload a list of company names, and LinkedIn will match them to Company Pages, letting you target every employee (or just specific seniority levels and job titles) at those exact companies. This is the foundation of Account-Based Marketing on LinkedIn. We’ve run ABM campaigns targeting as few as 50 named accounts for enterprise clients and as many as 5,000 for mid-market campaigns.
Yes — and we believe they’re most effective when managed together. Organic content (thought leadership posts, company updates, newsletters) builds the brand authority that makes paid ads convert better. Audiences who’ve seen your organic content before encountering a paid ad convert at 2–3× the rate of cold audiences. On our Growth and Enterprise plans, we manage the full LinkedIn presence — organic content strategy, ghostwriting, company page, and paid campaigns as an integrated programme.
Let’s build your next campaign
Tell us a little about your business and current Google Ads setup, and one of our strategists will follow up with next steps.
