Google Ads Solutions Agency
Unlock the full potential of one of the world’s most powerful digital marketing platforms with a trusted Google Ads agency.
Why Google Ads
Because it is the highest intent channel in digital. No other channel reaches people at the precise moment they’re actively searching for a solution. Google Search captures demand — it doesn’t just create awareness. That’s why the close rates are so much higher.
Capture high-intent buyers at the moment they're actively searching for what you sell. The highest-converting Google format — when built correctly.
Product-level campaigns for e-commerce that drive purchase intent. Feed optimisation, Smart Shopping management, and conversion rate engineering.
Google's AI-powered campaign type across all inventory. We structure PMax campaigns to guide the algorithm — not leave it guessing on your budget.
Skippable, non-skippable, bumper ads, and YouTube Shopping. We produce and manage video campaigns that build brand equity and drive direct response.
Reach your audience across 2M+ partner websites. Custom intent audiences, remarketing lists, and smart display campaigns with strict frequency capping.
Google's newest campaign type across YouTube, Discover, and Gmail. Ideal for awareness, consideration, and driving demand before the search moment.
Turn Clicks Into Customers
Partner with a leading Google Ads team that blends data, strategy, and creative to deliver measurable business growth.
1100% increase in online sales within 8 months
Revenue Increase
Google Shopping Conversion
Conversions
Scaled Digital Advertising for Peak Season Demand
ROAS
Increase In CTR
Increase In Conversions
restructured Google Ads to scale brand awareness and store visits
Store Visits
Cost Per Click
Non - Brand Clicks
Verdant Technologies
"We had been managing our own Google Ads for years and thought a 2x ROAS was performing well. Then Cliftel audited the account and revealed that 60% of our budget was being wasted on irrelevant searches. Within 90 days, we had increased to 5.8x ROAS. "
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Navasport
"Our Shopping campaigns were underperforming due to several issues. Cliftel highlighted it and rebuilt the campaigns from the ground up, cutting our CPA by nearly half in the first month and increasing our Shopping ROAS to 6.1x.
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" Cliftel’s Performance Max setup was unlike anything we had tried before. The audience signals and asset groups were so clearly defined that the algorithm learned quickly, helping us triple our lead volume in 60 days at a lower CPA than Search alone."
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" I never realized how much Quality Score was affecting our spend until SIGNAL highlighted it for us. Our average QS was 4/10, and we were paying almost twice as much as competitors with stronger scores for the same clicks. That issue has now been resolved. – Preet Kaur, Head of Operations Notan Reality."
View case study ›At Cliftel, we apply our Google Ads expertise across diverse industries, crafting tailored strategies that capitalise on each sector’s unique challenges and opportunities.
01
Account Audit
Full audit of existing campaigns (if any), keyword gaps, Quality Scores, wasted spend patterns, and competitor intel. We diagnose before we prescribe.
02
Keyword Strategy
Full keyword universe research, intent segmentation, match type strategy, negative keyword lists, and campaign structure mapped to your funnel.
03
Compelling RSA ad copy with rigorous A/B testing frameworks. Headlines, descriptions, ad extensions, and landing page alignment for maximum Quality Score.
04
Google Ads Enhanced Conversions, GA4 integration, call tracking, and offline conversion imports. If we can’t track it, we can’t optimise it.
05
Bid adjustments, search term mining, negative keyword expansion, Quality Score improvements, and budget pacing. We’re in the accounts every day.
06
Revenue-tied performance reports, ROAS benchmarking, competitive analysis, and monthly strategy calls. We report on outcomes, not just metrics.
Google Search delivers leads within days of launch. However, meaningful ROAS optimisation takes 4–8 weeks as the algorithm gathers conversion data and we refine negative keywords through search term analysis. Performance Max requires 6–8 weeks to exit the learning phase. We set clear expectations during onboarding and provide weekly progress updates so you always know exactly where things stand.
Google Display Ads are visual ads shown across millions of websites, apps, and YouTube videos on the Google Display Network (GDN). Our service connects you with your target audience beyond search, boosting brand awareness, driving quality traffic to your site, and converting visitors into leads or sales.
Google Search Ads are targeted ads that appear on search engine results pages (SERPs) when users search relevant keywords. Our service connects you with customers actively seeking products or services like yours, driving high-intent traffic to your site, generating more leads, and increasing sales.
Quality Score is Google’s 1–10 rating of the relevance and quality of your keywords, ads, and landing pages. A higher Quality Score directly lowers your cost-per-click and improves your ad position — meaning you pay less and appear higher than competitors with lower scores. We maintain an average Quality Score of 8.4/10 across our client portfolio, which is how we achieve CPCs significantly below industry average.
For most businesses, the answer is both — but structured carefully. Search campaigns give you precise control over keywords and queries. Performance Max gives Google’s AI access to all inventory to find conversions you might miss. We typically launch Search first to establish conversion history, then layer in a properly structured PMax campaign once the algorithm has data to learn from. The two work best together when set up correctly.
Yes—Google Shopping is a core specialism for our e-commerce clients. We handle full Google Merchant Center setup, product feed optimisation (titles, descriptions, attributes, categorisation), Shopping campaign structure, and bidding strategy. A well-optimised feed is the biggest driver of Shopping performance—and most brands are running completely unoptimised ones.
The cost of Google Ads can vary widely and depends on several factors, including your industry, competition, targeted keywords, and the effectiveness of your campaigns. Google Ads operates on a pay-per-click (PPC) model, where you are charged only when someone clicks your ads.
To measure the performance of your Google Ads campaigns, you can implement the Google Ads conversion tracking code. This allows you to track valuable actions and analyze key performance metrics. Additionally, you can integrate your Google Ads account with Google Analytics to get deeper insights into user behavior on your website.
Let’s build your next campaign
Tell us a little about your business and current Google Ads setup, and one of our strategists will follow up with next steps.
