PUBLISHED ON

August 20, 2024

PUBLISHED ON

August 20, 2024

CATEGORY

Design / Ideas

Client

Mikasa Doors

-The Client

Mikasa Doors

Mikasa Doors & Frames offers factory-finished, ready-to-install door sets designed to suit every room and application. Available in multiple configurations—including individual leaves, frames, and complete door sets—every component is engineered to work together seamlessly.

Each door set is certified for performance, delivering outstanding durability, reliability, and lifecycle resilience.

Mikasa’s products are created to provide a fully coordinated, fit-for-purpose solution, making them the ideal choice for anyone seeking premium-quality doors.​

Challenge

Mikasa Doors needed to improve lead quality, scale qualified opportunities and create a more reliable data foundation for performance marketing.

01

High Volume of Spam Leads

Mikasa Doors faced a growing influx of spam and bot-filled form submissions. These low-quality leads diluted the pipeline and interfered with campaign optimization, confusing the algorithms and reducing efficiency.

​​

02

Improving Lead Quality

The team needed a structured approach to attract high-intent users—homeowners, contractors, and architects—to ensure that marketing efforts translated into actionable sales opportunities.

03

Scaling Marketing-Qualified Leads (MQLs)

To support aggressive sales targets, Mikasa needed to significantly increase the number of qualified leads entering their funnel.

04

CRM Data Management Issues

Before fully integrating HubSpot CRM, lead tracking and segmentation were inconsistent, making it challenging to analyze data and optimize campaigns.

Execution Strategy

01

Structured Rollout of Performance Max Campaigns

We implemented Performance Max campaigns in a phased and controlled manner. By focusing on users who were renovating or constructing homes—and showing interest in premium home improvement solutions—we helped Google’s algorithm better understand Mikasa’s ideal customer profile. This approach allowed us to drive lower CPCs while maintaining strong conversion rates, helping us reach

Efficient CPAs as low as ₹1,200
02

Honeypot & reCAPTCHA for Spam Prevention

To reduce spam leads, honeypot fields and reCAPTCHA validation were incorporated into all inquiry forms.

  • Block non-genuine leads
  • Clean the dataset for better algorithm training
  • Improve targeting for high-intent prospects
03

CRO-Driven Form & Landing Page Improvements

We refined form fields to collect more specific and valuable information from users.

  • Improve conversion quality
  • Provide sales teams with actionable context
  • Guide algorithms toward more qualified audiences

The enhanced landing pages contributed to higher conversion rates and better-quality submissions.

04

Regular Customer List Updates

Frequent updates of customer lists allowed us to:

  • Build high-quality lookalike audiences
  • Target users similar to recent purchasers
  • Improve campaign efficiency

This ensured our targeting remained aligned with real-time buying patterns.

Real Work. Real Impact. Real Results

See how we turn ideas into measurable success for brands across industries.

Rahul Sharma

Rahul Sharma

Founder, Sharma Digital

"The website they delivered wasn't just beautiful — it helped our conversion rate jump significantly."

Read case study
Priya Mehta

Priya Mehta

Marketing Head, Growth Labs

"Their strategy completely transformed the way our customers interact with our brand."

View case study
Deepa Chatterjee

Deepa Chatterjee

Director, Chatterjee Digital

"The website they built isn't just beautiful — it converts. Our sales increased significantly within the first three months of launch."

View case study
Arjun Kapoor

Arjun Kapoor

Founder, Kapoor Ventures

"They created ideas and built a brand identity so strong that it changed how our customers see us."

View case study
Amit Verma

Amit Verma

CEO, Verma Solutions

"The entire process was smooth, professional and focused on delivering measurable results for our business."

View case study

The Results

Increase in MQL-to-SQL Conversion Rate
0 %
Reduction In CPA
0 %
Growth In New Customer Acquisition
0 %
Increase In Qualified Leads
0 %

Talk To a PP Scaling Expert

Get In Touch 

Start A Project With Us Start A Project With Us Start A Project With Us Start A Project With Us