We build marketing that grows with you from first $10K to first $1M in revenue.
Book the call. Even if you’re not sure. We’ve had 20-minute conversations that saved founders from six months of wasted ad spend. And if we’re not the right fit, we’ll point you somewhere better. That’s a genuine promise – Team Cliftel
You’ve proven product-market fit. You have repeat customers, growing organic traffic, and some word-of-mouth momentum. You’re ready to invest in paid channels but want to do it efficiently — without burning through your margins
You’re profitable and growing. Your ROAS is decent but you suspect there’s a lot more left on the table. You need a partner who can scale paid channels, build retention systems, and engineer the full customer journey — not just run ads
01
Skincare
Skincare needs more than good packaging — it needs visual proof and claims people can trust. From ingredient explainers to before-and-after journeys and customer reviews, we create product-first storytelling that helps build trial, trust, and repeat purchase.
02
Wellness customers want authenticity and real results. We create empathetic storytelling, routine-led content, and community-driven approaches that turn curious browsers into loyal advocates.
03
Lifestyle products thrive on aspiration, identity, and everyday relevance. We create visually engaging, story-led content that shows how the product fits into real life, builds desire through lifestyle moments, and turns interest into purchase.
04
D2C marketing for fintech and consumer finance needs to feel clear, credible, and compliant. We create simple educational content, trust-building stories, and conversion paths that reduce hesitation and encourage more sign-ups.
Book a free 30-minute brand call. No pitch, no pressure — just an honest conversation about where your brand is and where you want it to go. We’ll give you at least two actionable insights before the call ends.
Results Worth Booking For
D2C Categories We Serve
Pop-Ups
Skincare Brands
Wellness & Supplement Brands
Lifestyle Brands
Home & Living Brands
Petcare Brands
F&B Brands
Consumer Finance
Founder Mellow Rituals
"We launched into one of the most competitive supplement categories on the planet. BLOOM got us to a 4.8× blended ROAS in 90 days — something three previous agencies had told us was impossible in our category. The UGC creative strategy was the difference."
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Founder & Creative Director, Studio Arlo
"We launched Studio Arlo from zero with BLOOM. They built everything — strategy, ads, email, Shopify SEO, influencer partnerships. By month 12 we had over $600K in revenue and 34% came from subscriptions they designed. They built something that lasts. "
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Haven Wellness, Co-founder
"Texas Our previous agency was generating customers at $68 CAC with a 1.4× ROAS. BLOOM restructured everything — creative, targeting, Klaviyo flows — and within 60 days we were at $38 CAC and 3.8× ROAS. The math of our business completely changed."
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We talk to a lot of founders. Sometimes we’re the perfect partner. Sometimes a different agency, a fractional hire, or even doing it in-house is the better call. We’ll tell you honestly on the very first call.
Build the marketing fundamentals — tracking, email flows, Shopify optimisation, and your first paid channels. Validate what resonates with a test budget before scaling spend.
Establish a sustainable CAC and LTV. Build the creative testing engine. Launch Google Shopping. Start investing in organic channels that compound. Get repeat purchase rate above 25%.
Move beyond performance into brand equity. YouTube awareness, PR, podcast advertising, wholesale, and retail. Build community that sustains you through algorithm changes and rising CPMs.
New To AEO? Here are some quick answers
Our sweet spot is $0 to $5M annual revenue. We work with founders from pre-launch (building the marketing foundations before going live) through to brands doing $5M and needing a team to scale aggressively. We’ll tell you honestly in our first call if you’re too early or if a bigger agency would serve you better — we don’t take on brands we can’t genuinely help.
Realistically: early data in weeks 2–3 of launch, meaningful ROAS signals by weeks 5–6, and a clear picture of unit economics by month 3. Meta needs 50 conversion events per ad set per week to exit the learning phase — with small budgets, this takes time. TikTok learns faster but creative iteration is more important. We set clear expectations in onboarding: month 1 is foundation, month 2 is learning, month 3 is optimisation. Brands who expect 5× ROAS in week one are not our best-fit clients.
Our deepest expertise is in Shopify (and Shopify Plus for scaling brands) — this is what 90% of our clients use and what our tools, integrations, and CRO knowledge are built around. We can work with WooCommerce-based brands, but our Shopify-specific edge (Triple Whale, Klaviyo flows, Shopify SEO, Checkout optimisation) won’t fully apply. For non-Shopify brands, we recommend you ask us directly about fit — we’ll be honest.
Our frameworks, tools, and team knowledge are all built around e-commerce brands with physical products. (2) Creative is included — we don’t just manage media buying, we produce the creative that runs. (3) We think in LTV, not just ROAS — we build email and retention systems that grow the value of every customer you acquire, so your paid channels become more profitable over time, not less.
We focus on platforms that matter most to D2C audiences, including Facebook, Instagram, TikTok, YouTube, and Google Ads. We also use email and SMS platforms like MailChimp to nurture and retain customers. For e-commerce, we specialize in optimizing Shopify, WooCommerce.
Success is measured through metrics like ROAS (Return on Ad Spend), conversion rates, customer acquisition costs (CAC), and lifetime value (LTV). We provide detailed performance reports to track and refine strategies.
